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At the launch of the Yitty brand, Maryann Good, Yitty's Social Media Manager, reached out for our help in strategizing some of LIZZO's first Yitty content. Our creations were included in executive marketing decks, providing creative guidance for their top-level marketing guidelines.

LIZZO's audience range is extensive, requiring representation of artistic emulations from all ages, including gen-z. For a fresh feel, we produced this edit to our original

music, paired with modern

youth-culture graphics.

Her brand is elegant, simple, yet bold. We wanted to show the organic power of her personality to create an online shopping experience.