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Alexa Woo, Social Media and

Talent Collaborations Manager

at Fabletics brought us in on the Vanessa Hudgens "Sun-Daze" collection launch to consult on strategy and movement. Based on the talent's familiarity with outfit change videos, we prescribed transition movement examples passed on and emulated by Vanessa.

We collected data through several meetings with the Women's Brand marketing team to formulate the best trend ideas for the Fabletics brand. Within weeks we produced and edited a video that has now accumulated 1MM+ views, resulting in their most viral TikTok!

Yitty Social

We fulfilled Jira tickets for the Fabletics SWIM launch video

We shot Broll and created TikToks using trending sounds

We shot, directed and co-produced the Fabletics 2022 Black History Month video

We created videos for curated shopping on-site and on social media

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