Alexa Woo, Social Media and
Talent Collaborations Manager
at Fabletics brought us in on the Vanessa Hudgens "Sun-Daze" collection launch to consult on strategy and movement. Based on the talent's familiarity with outfit change videos, we prescribed transition movement examples passed on and emulated by Vanessa.
We collected data through several meetings with the Women's Brand marketing team to formulate the best trend ideas for the Fabletics brand. Within weeks we produced and edited a video that accumulated 811.9K views, resulting in their highest-viewed TikTok!