In today's high-speed technology-infused world, it's no longer sufficient to provide one product or service across any industry. Instead, the holistic solution provider will need to be functionally multifaceted to meet the various needs of an omnichannel communication strategy.
So what role does digital content play, and how is content changing our perspectives in communication?
Communication Patterns Reveal Mental Process
For starters, communication has never been limited to spoken and written language. In fact, non-verbal communication accounts for up to 70% of the information transferred throughout every human interaction. So what does this mean for your content?
An enjoyable social interaction lasts for longer than a few minutes, is stimulated by a spark of similar interest, and follows with a warm exchange or even a trade of information. When both sides carry inner inspiration and are always curious to discover and learn, they can listen to each other from a place of trust. In this perspective, the interaction has the elements of nature stacked in its favor.
This is what makes good content, and is what triggers responses in any audience.
Our Relationship With Others is Our Relationship With Ourselves
But likened to weaving, it's not enough to thread a single strand across the length of your tapestry. You need combinations, patterns, inter-connection, and patience met with consistency and understanding in order to create the tapestry of your omnichannel communication, which opens all avenues for engagement across your brand's existence. Platform interconnection is built upon each community’s subconscious narrative. Examples of how we address these aspects of the human mind through content typically include solving pain points, using data to support factual information, or anything that resonates with your audience's behavior.
Your content must also have a cultural match which includes practices such as featuring individuals who will spark the right interest, the artistic infusion of the content design, or anything that crafts the right feel so that the information held within the content settles inside the viewer's barriers of separation.
Aside from data, the visual elements of your content allow your message to penetrate the subconscious mind, and this is the mental world in which all major decisions are made before we are aware that decisions are taking place. This place is directly correlated to our core beliefs about ourselves, others, the world, and our surrounding environment.
The New Standard of An Education Driven World
Well-placed content is the key to communicating, marketing, structuring information and education around your services or products, building community, and more.
Strategic interlinking is the art of creating a conversation with your prospect, only you're setting up a conversation they will have with themselves, guiding them through the information resources you need them to be aware of before taking action. This is crucial to them finding your product along the timeline of their discovery stages and is also known as inbound marketing.
An inbound model will include the strategic placement of information to answer specific questions about the audience’s pressure points. It is a practice that can genuinely reverse the frightening effects of an information warfare-driven world, as it relies entirely on free education, transparency, and authentic connection.