Social Media Strategy

Which was

alchemized into

Personal Relations

When journalist Isabel Oakeshott, took a shot at one of Fabletics' plus-sized mannequins sporting this "dangerous" athleisure look.

We created this

witty comeback

story reply.

Screen Shot 2022-03-31 at 9.18.35 PM.png
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Brand Management

During Black History Month of 2022, Fabletics threw a great charity fund in collaboration with two visual artists. We realized there was no video storytelling being created. We proposed, shot, and implemented the message across all platforms.

Screen Shot 2022-07-21 at 1_edited_edited.png
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Celebrities

For Vanessa, I wanted to give her something fun but casual. We used feedback from her Fabletics Talent Manager to prescribe

snaps, claps, spins and light touches when changing outfits.

IMG-4726_edited.jpg
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Viral Posts

Through several sessions with marketing management, we implemented new video strategies, creating their top trending TikTok.

unnamed.jpg
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Social Media Strategy

Personal Relations

When journalist Isabel Oakeshott, took a shot at one of Fabletics' plus-sized mannequins sporting this "dangerous" athleisure look.

We created this

witty comeback

story-reply.

Screen Shot 2022-04-09 at 1_edited.jpg
Read More

Brand Management

During Black History Month of 2022, Fabletics threw a great charity fund in collaboration with two visual artists. We realized there was no video storytelling being created. We proposed, shot, and implemented the message across all platforms.

Screen Shot 2021-04-17 at 2.13_edited.jpg
Read More

Celebrities

For Vanessa, I wanted to give her something fun but casual. We used feedback from her Fabletics Talent Manager to prescribe

snaps, claps, spins and light touches when changing outfits.

IMG_1479_Original.jpg
Read More

Viral Posts

Through several sessions with marketing management, we implemented new video strategies, creating their top trending TikTok.

unnamed.jpg
Read More

After reviewing marketing decks for February 2022, we initiated a strategy to reinforce charity efforts during Black History Month.

Screen Shot 2022-03-31 at 8.56.53 PM.png

Our final result

We focused on spotlighting modern trends. We used sound as a primary storytelling element to create their top TikTok.