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Our relationship began by calling out a Tweet by journalist Isabel Oakeshott, who took a shot at one of Fabletics' plus-sized mannequins sporting this "dangerous" athleisure look.

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We created a list of witty comebacks for PR  to flip the script on social media.

Which was

alchemized into

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When Vanessa Hudgens launched her "Sun-Daze" collection in March of 2022, we created some the first ever TikTok creations for the new co-branded line of products.

After reviewing marketing decks for February 2022, we initiated a messaging strategy which reinforced Fabletics charity efforts during Black History Month.

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Our final result

We focused on placing Fabletics products in the spotlight of modern trends. We leaned into sound as a primary storytelling element to create their top trending TikTok.

We've also assured their IGC content does not go unutilized,

such as this Valentine's Day drop featuring @torikeeth.

We've tested new forms of content outside the boundaries of what Fabletics has ever tried before and implemented custom sounds into product releases.

In March of 2022, the Sr. Marketing Manager requested three IG stories to shop their newest fits.

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We produced the 1st, 5th, and 7th most clicked social media links driving traffic to their website in the month of March 2022.

We're keeping it rolling!