Omnichannel & Multichannel Planning
Your audience targeting takes investigation and experimentation. Not all brands have a developed audience but all are subject to the influence of emerging platforms.
In a perfect world, you could just post what you think works, set and forget.
But it takes skill to open up
and share stories and perspectives
while remaining authentic.
The key is having the right team and set of perspectives or capabilities to keep investigating and strategizing on your behalf.
Omnichannel planning includes all the available channels and integrates them into one seamless experience from platform to platform.
Multichannel planning targets specific results on certain channels or gets more specific with targeting.
Most brands need to think about each of these approaches to produce ROI.