Our very first task was to ideate a response to a recent Tweet by journalist Isabel Oakeshott, who took a shot at one of Fabletics' plus-sized mannequins sporting this "dangerous" athleisure look."
We drummed up a list of witty comebacks for PR to flip the script on social media.
When Vanessa Hudgens launched her "Sun-Daze" collection in March of 2022, we created some the first ever TikTok creations for the new co-branded line of products.
After reviewing marketing decks for February 2022, we initiated a messaging strategy which reinforced Fabletics charity efforts during Black History Month.
Our final result
Assigned as their primary TikTok editing solution, we focused on placing Fabletics' latest products in the spotlight of modern trends. We leaned into sound as a primary storytelling element.
We also assured their IGC content did not go unutilized,
such as this Valentine's Day drop featuring @torikeeth.
We started testing different forms of content outside the boundaries of what Fabletics had tried in the past by implementing custom sounds into product releases.
In March of 2022, the Sr. Marketing Manager at Fabletics
requested an IG story to shop their newest fits.
Our posts helped produce the 1st, 5th, and 7th most clicked social media links driving traffic to their website in the month of March 2022.
We're keeping it rolling!